Short description: A tool that helps organizations redefine and reshape their identity within the funding ecosystem
Duration: ± 15 minutes
People: 1 facilitator, ± 2 participant
Material: Papers, pens (if done virtually, use any whiteboard platform)



You need to redesign your identity and how you present yourself within the community.


Step 1: Sort out the list of organizations you know in the space of digital infrastructure into different categories, for example:

  • Activist
  • Funder
  • Researcher
  • [Write your own]
Funder Identity.jpg
Sample activity layout on an online whiteboard 

Step 2: Following the provided prompts, categorize the list again using the following four prompts:

  • You Admire:____________
  • __________Has Good Reputation
  • __________Has Good Visibility
  • __________Is Effective
  • [Write your own]
Funder Identity 2 .jpg
Sample activity layout on an online whiteboard 

Step 3: Time for reflection. Questions for discussion:

  • What have you learned from this activity?
  • What are the similarities and differences between your organization and others of the same category?
  • Where do you see your organization?
Funder Identity 3.jpg
Sample activity layout on an online whiteboard 

Why Choose ‘Funder Identity'?

Funding organizations in the international development or humanitarian aids often have a well-defined identity and role within the community. However, as often pointed out, funding organizations in tech usually don’t limit themselves to one specific role such as funders, but sometimes also as partners and collaborators of the community.

In response to this challenge, Funder Identity is a quick and time-saving way that provides funding organizations with an opportunity to reflect on their current branding strategy, as well as reshape their approach to present themselves within the community in ways that are aligned with their values and missions.

Category: Identity & Strategy